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Developing perfumes

Finding Inspiration in every detail

We are a company passionated by perfumery and we want so share some of the most important information about one of the most elegant and sophisticated houses.

Developing a perfume

The famous international brand Carolina Herrera currently has more than 140 fine perfumery fragrances with wide recognition and worldwide success since its first edition in 1988. As Carolina says, “For me, wearing a perfume is the most important invisible accessory that can be have a woman. And the most important thing, for me, for the success of a perfume is what is in the bottle: 80% is the “juice”.

Meet The Team

Carolina Adriana Herrera

(Caracas, 28 august 1969), she has been for the last years the creative director of the brand's fragrance division. She is like her mother, a reference in the world of fashion.

María Carolina Josefina Pacanis Niño

(Caracas, 8 January 1939), better known as Carolina Herrera, is a world-renowned Venezuelan fashion designer who founded her own fashion house in 1981.

Courrently, through the Spanish fashion and perfumery company Puig, Carolina Herrera is also dedicated to the world of perfumery.

A perfume is much more than a scent, it is the authentic discovery of our inner essence, with nuances of adventure, dreams, security, authenticity and elegance. For this reason, we wanted to present something of the process that this brand creates in the exclusive and distinctive development of its fragrances and to present some of the perfumes that inspire us in our own creations.