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The 2021 forecasts are embedded within Mintel’s 7 Trend Drivers:

Wellbeing, Rights, Value, Identity, Experiences, Surroundings, and Technology. They also take into account the changes that have been accelerated by the COVID-19 pandemic.

Health Undefined

An awareness of wellbeing is at the forefront of consumers’ minds, but a playbook doesn’t exist. Brands have a responsibility and opportunity to set new rules.


Coming Together

Consumers are coming together in like-minded communities in order to connect with and support each other, driven by the impact of the global pandemic.

Plantas de la casa y la vela
Aceites y velas

Collective Empowerment

Consumers around the world are making their voices heard loud and clear in the push for equity, agency, and rights.

Priority Shift

Consumers are seeking a return to the essentials, with a focus on flexible possessions and a reframing of what ownership actually means.

Virtual Lives

Physical separation due to the pandemic, increased need for escapism, and improved technology are driving consumers towards digital experiences.


Sustainable Spaces

COVID-19 has subtly but significantly shifted consumer awareness of our relationship with the spaces in which we live, accelerating demand for sustainability.

Digital Dilemmas

While there are many benefits to a more digitally-connected life, concerns about its negative impacts are putting consumers in a predicament.


Font: Mintel 2021

According to the text we want to share our Top 5/5: smells by the best candle brands,

with some of the principal  launches that will be inspiration with their fragrances this season. 

By Victoria´s Secret

velas VS.jpg

Heady petal candle:

Pear blossom, creamy gardenia and jasmine petals

By Overose

velas overose.jpg

Anthurium: Blackcurrant Berries, Dewy Rose Petals, Fresh Lychee Fruits and Tomato Leaves

Nudesse: Roses and rain

Anamorphine: pink peonies, raspberry lemonade, rosewater and fresh lime juice


Euphoriasme: warm croissant, caramelized sugar, ripe cranberries and rose blossom water.

By Bath and body works

velas bbw.jpg

Vanilla pumpkin marshmmallow: Tahitian vanilla, pumpkin spice, homemade marshmallow, caramel drizzled with natural essential oils

Toasted coconut cupcake: Sweet coconut, toasted almonds, fluffy vanilla sponge cake with natural essential oils

Vanilla birch:

White Birch Bark, Madagascar Vanilla, Warm Sandalwood with Natural Essential Oils

White lavender eucalyptus:

Crisp Eucalyptus, Sweet Spearmint Leaves, Mild Lavender with Natural Essential Oils

Basil green tea:

Freshly picked herbs, refreshing green tea, hint of lavender with natural essential oils

By Yankee Candle

velas yankee.jpg

Fall Festival

A luscious autumn medley of brown sugar, cinnamon, nutmeg, cocoa, maple, walnut, citrus and caramel

Autumn Leaves

A vibrant medley of birch and maple leaves with pomegranate, juniper berry and orange blossom.

Woodland Road Trip

A journey through the fall landscape — with enticing jasmine, fir, vetiver, and warm suede — brings us closer as we travel together.

Witches' Brew

The spicy sweet aroma of exotic patchouli casts a captivating spell!

Haunted Hayride

This aromatic woody scent opens with a purifying charcoal accord and warming spice notes of black pepper and nutmeg.

Spooky Spider Cider

It's a spooky Halloween party complete with a glass of warm apple cider mulled in spicy notes of cinnamon and cloves, finished with a sugared rim

By Nest

velas nest.jpg

Blue Cypress & Snow Classic Candle: crisp blue cypress, juniper berry, and hints of smoked vanilla bean.

Amalfi Lemon & Mint Classic Candle: zesty lemon and orange bergamot blended with fresh mint and a hint of driftwood.

Apple Blossom candle: apple blossoms and the warmth of white amber and cedarwood 

Apricot candle: English apricot wrapped in the richness of black tea leaves, bergamot, and warm golden amber.

Lemongrass & Ginger Classic Candle: vibrant lemongrass and aromatic ginger combined with an herbal infusion of eucalyptus, thyme, and sage.

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